IN SEARCH OF LOST TIME

Entrepreneurial strategy in times of agility BY BARTOSZ PRZYBYLEK We waste time with long analyses and outdated methods, only to discover that our lives are being squandered, with no masterpiece to show for it. Even a visionary cannot implement a strategy on their own.  The aim is to select the right methods, promote employees’ initiative…

BE OPEN TO WHATEVER COMES NEXT

BY CHRISTIAN LEITZ To be capable and ready for innovations is one of the determining factors for the future of a company, in particular in relation to placing new products and services in the market. Furthermore, it becomes more and more important for a learning organisation to keep developing processes and structures vigorously. Sven Franke…

A GOOD CATCH

Fishing for compliments with real-time marketing on the web BY DOUGLAS ELDRIDGE Customer Experience (CX) is a hot topic right now. There are countless articles online about the buyer’s journey, the customer’s journey, the customer experience and how vital these topics are to today’s business climate. As the “Age of the Customer” progresses and consumers…

BEN’S WORLD

Rage against the machine BY BEN RUND April of this year was a very eventful month for me, characterised by many changes. You guessed it, now comes the platitude about constant changes. They included a present, an award and a deep blow. But let’s start right at the beginning. In April, Brandwatch elected me the…

Get it! The new Kittelberger PIM MPW

  Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Kittelberger regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

UNLEASH POTENTIALS

The ability to create honest value as a guiding star for successful leadership By Umasankar Diddi A friend once said, a man is honoured for what he gave and not for what he received. That seems like a common thread with great personalities we adore – be it reformists, scientists, political heroes or business leaders….

SUNKEN IN THE SEA

A culinary homage to Norway’s coast BY ANJA FAHS At Cape Lindesnes, on the southernmost mainland point of Norway, where the rough waves of the North Sea break on the rocks, a huge concrete monolith slides into the sea and sinks below the surface. It is a building that fits perfectly into the rocky archipelago…

Summer Coolness

With winter now over and temperatures on the rise, spring dressing ought to be in full swing, so heavy layers – wools, flannels and cashmeres – should be retired for another season.It’s time to bid a warm welcome to a lighter, brighter aesthetic that functions to keep us cool but also smart in the workplace. Generally,…

FOR ALL SENSES

A garden of enjoyment in South Africa’s Winelands BY ANJA FAHS Bees hum and it smells of thyme. A group of geese waddles across the path and moves towards the pond, unimpressed by the breathtaking panorama of the Simonsberg. We are in South Africa, in the famous Western Cape wine region just outside Cape Town….

UNDER THE SPELL OF WATER

Extreme kayaker Tyler Bradt about his dangerous passion BY SABINE FUSS Tyler Bradt paddles calmly down the River Palouse in Washington in his kayak. The trees move slowly past him, the water is calm and drives him gently forward. As if by magic, the water suddenly becomes a torrential river that storms the red kayak…

EXPLODED VIEW

An understandable model for analysing your business An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples of…

WELL ENCRYPTED

Marketing campaigns under the sign of the GDPR BY ANDRES DICKEHUT Security in dealing with personalised data plays a new and major role today. As a company driving marketing, how do I process these data? Which data may I save, for how long, and for what purpose? The GDPR also gives marketers an opportunity to…