Online Media Net Innovation Day

Außergewöhnliche Einblicke, spannende Expertenvorträge und eine faszinierende Location  Durch die Digitalisierung haben sich die Verhaltensweisen der Shopper teilweise fundamental verändert. Der Durchschnittsverbraucher besitzt im digitalisierten Leben 7,2 Endgeräte und wird über Apps, Social Media, Chat Bots, Wearables und Sprachassistenten angesprochen. Omnichannel-Shopping ist längst Realität. Der 6. Online Media Net Innovation Day des innovativen Softwareunternehmen apollon…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

SUCCESS IS IN THE PRODUCT MIX

Orsay persuades with bright omnichannel BY JÜRGEN BURGER There is hardly any industry spinning faster than fashion. Collection chases collection as customer preferences change virtually monthly. Fashionable companies, especially those with young target groups, must thus offer new products practically every week to ensure consumers’ continued interest in the brand. Even for the most experienced,…

MARITIME FUN

Welcome on board with Compass BY TEMEL KAHYAOGLU Compass is Europe’s largest mail-order company for motor boating and sailing sports. Ever since its foundation in 1979, the company is independent and family-run. Together with his wife, owner Michael Dehler is the second generation to lead the company in over 25 years. Today, with over 30,000…

SENSE OF FORM

Understanding mail-order as a precision craft BY SANDY STRASSER Delighting people with what you do is often precisely the factor that decides one’s degree of success in the catering industry, the food retail sector and the hotel and restaurant trade, among others. In addition to personal commitment, high-quality, visually-attractive presentation is also what counts here…

Temel Kahyaoglu in conversation on PIM 2.0 with

Norbert Weckerle Managing Partner of apollon GmbH & Co. KG Ever since the beginning of mass production, product information has been a key component of marketing. With the onset of digitisation however, it became not only more prominent but above all more diverse. Managing this complex element has increasingly been executed by PIM systems which…

LOOK INTO THE STARS OF TOMORROW

Our arrival in the digital future BY JOHANNES JÖRGER The consumers’ golden age: a huge choice of products and services accompanied by endless means of comparison, and information on others’ experiences – all that in unprecedented comfort. What’s convenient and transparent for the customer often presents companies with huge challenges. However, it also presents many…

Get it! The new APOLLON PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company apollon regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Challenge of Change Management

Company culture in digital transformation BY SIMON EDEL The dynamics of a globalised and technological world requires maximum flexibility from organisations and companies. Consequentially, change management has lost its project character and has become an essential companion of trade and economy instead. Our life is digital. Digitisation has long become a part of us and…

Get it! The new APOLLON MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company apollon regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

DATA EFFICIENCY …

… gets Ads Across BY SIMON EDEL For international mail order companies, transparent and efficient data handling is the key to commercial success. As subsidiary of Otto Group, mail order specialist 3Pagen together with Online Media Net by apollon, combines data supply and asset optimisation for both the web shop as well as for all…

THAT‘S FINE BUSINESS

Managing fashion brands across channels BY SIMON EDEL Centralised and media-neutral data management is essential for modern and efficient omnichannel marketing. To supply numerous catalogue productions, online shops, and marketplaces efficiently with the product information of its four brands, the Popken Fashion Group uses Online Media Net (OMN) by apollon. Data export, product categorisation, asset…