BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

CAST IN A PERFECT LIGHT

About the interaction between light, space and people at RIBAG BY MIA HOFMANN Light is culture. Light supports architecture and sharpens perception. With the appropriate lighting solutions, Swiss lighting specialist RIBAG is creating moods in which people feel comfortable, work more efficiently and can relax in peace. The new brand presence with an online shop…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

Step-by-step implementation

A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the planning and implementation of a global customer strategy on customer interaction, even when future challenges require adaptations to be made. Considering the size and complexity of such a customer portal, its development and implementation has to be done step-bystep. To begin…

Digital development assistance

Projects to improve B2B customer interaction When the prerequisites have been met by the company, specific projects such as increasing customer satisfaction can be initiated by the ISCM team. This is introduced in the following through digitalisation projects in the B2B sector, with a focus on the most current developments for more intensive customer interaction…

Innovative and traditional company strategy

Digital customer portals and apps for sales and after-sales In order to turn customer interactions into positive experiences and to increase turnover, B2B companies have to define a company-wide, long-term target vision on customer interaction. The target vision concerns both digital as well as traditional challenges in order to meet the changed requirements of business customers. B2B customers are…

The path to increased customer satisfaction

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Intershop we have tackled the topic of improving and intensifying customer interaction…

Customer and employee interaction in the focus of digitalisation

With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. In this Whitepaper, we have tackled together with Intershop the topic of improving and intensifying customer interaction in B2B through digital client portals. We are demonstrating exciting solutions for comprehensive customer self-service,…

VISIONARY

Interactive clothing for improved performance BY NADINE PELZER The unique history of Red Bull goes back to the 1980s, when it was launched as a completely revolutionary product – the energy drink. Today, it is one of the world’s strongest brands, known as much for the beverage as it is for Formula 1 and extreme…

Heads up and eyes wide open!

In our third Whitepaper, we present Intershop as our co-author, tackling the topic of the improvement and intensification customer interaction in B2B achieved through digital client portals, such as mobile apps for employees and customers. A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our third Whitepaper we present Intershop as…

DIGITAL MINDSET

Interview with Alexa Wackernagel, Leader Digital Business at Elektro-Material AG BY NADINE PELZER & SABINE STAHL Digital transformation is networking the entire globe to an ever greater extent. And it is the wholesale sector in particular that is currently facing a digitalisation process that will fundamentally change its business model. We asked Alexa Wackernagel, Head…

MIT LEICHTIGKEIT ZUM ERFOLG

Die essenzielle Zutat des B2B-Digitalmarketing VON STEPHAN A. NOBS Weg vom Push-Marketing, hin zum Pull-Marketing. Der Schlüssel zum Erfolg im B2B-Digitalmarketing liegt in der Leichtigkeit – soll heißen, Ihre Interessenten müssen jederzeit mühelos an die für sie persönlich relevanten Inhalte gelangen. Als Marketer gilt es somit, Interessenten oder Kunden auf ihrer Reise zu begleiten und…

FEEL-GOOD FACTOR

Products for a better quality of life BY NADINE PELZER Digitalisation has shown its unprecedented drive, since it has influenced traditional industries and re-organised their processes. Ron Kessels, e-business director of Saint-Gobain Distribution Benelux, explains why his company and its customers benefit from digitalisation and how overhauled processes are sensibly renewed. Mr Kessels, your products…

Innovation Day 2017

18.-19. September, Print Media Academy, Heidelberg. Herausforderungen, Visionen, Perspektiven, Netzwerk.  Der Viamedici Innovation Day ist Treffpunkt, von Vordenkern, Experten, Entscheidern und Anwendern für den intensiven Austausch über digitale Neuerungen und Trends in der Produktkommunikation und B2B-Commerce. Es erwarten Sie hochkarätige Vorträge und Praxisberichte zu den Themen: Neue digitale Geschäftsmodelle, Verbesserung von Kundentreue und Kundenzufriedenheit sowie…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

Der B2B-Onlineshop und der Außendienst

Eine Beziehung mit (überwindbaren) Hindernissen VON CLAUDIA SCHULZ Dass das Thema e-Commerce auch im B2B-Bereich immer wichtiger wird, ist längst kein Geheimnis mehr. Geschäftskunden erwarten mittlerweile die gleichen Möglichkeiten zum Onlineshopping wie im privaten Leben. Dennoch birgt die Einführung eines Onlineshops zahlreiche Herausforderungen. Eine davon ist die Skepsis des Außendienstes. Ist der Vertrieb nicht überzeugt…

Temel Kahyaoglu in conversation with Ania Hentz

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Ania Hentz, CEO silver.solutions on, what makes B2B eCommerce so special Ania Hentz is the founder and Managing Director of silver.solutions GmbH. With a background in marketing, Ania Hentz identified the potential of the Internet in 1999 and founded her own IT company in collaboration with Frank Dege. She is…

CULTURAL MIX

Head of Alibaba Germany Terry von Bibra on their online expansion plans BY SANDY STRASSER The Chinese online merchant Alibaba has arrived in Germany. The huge demand for international brands in China has triggered a veritable battle for access to coveted goods. We talked to Germany boss Terry von Bibra about Alibaba’s plans to achieve…

SENSE OF FORM

Understanding mail-order as a precision craft BY SANDY STRASSER Delighting people with what you do is often precisely the factor that decides one’s degree of success in the catering industry, the food retail sector and the hotel and restaurant trade, among others. In addition to personal commitment, high-quality, visually-attractive presentation is also what counts here…

DataQualityDay 2016 at ZEISS Forum on 7th Juli

Product Data Quality decides on sales growth For the 13th time, experts from marketing, product management and IT meet at the “Infotag of SDZeCOM” in the ZEISS Forum in Oberkochen on 7th Juli – this year under the title “DataQualityDay 2016 – issues, trends, technologies”. Producers and distributors of B2C and B2B find out which…

CLIMATE OF SUCCESS ACROSS ALL CHANNELS

New B2B marketing for high-tech champion BY DR. GUNNAR FUELLE & ALEXANDER PIRCHER Innovative products for innovative customers need contemporary and creative marketing. It is this convicition that drives the Binder GmbH, the world market leader for environmental simulation chambers, to consistently align their marketing with the omni-channel approach. The Binder GmbH, the world‘s largest…