BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

Temel Kahyaoglu in conversation with Ania Hentz

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Ania Hentz, CEO silver.solutions on, what makes B2B eCommerce so special Ania Hentz is the founder and Managing Director of silver.solutions GmbH. With a background in marketing, Ania Hentz identified the potential of the Internet in 1999 and founded her own IT company in collaboration with Frank Dege. She is…

CULTURAL MIX

Head of Alibaba Germany Terry von Bibra on their online expansion plans BY SANDY STRASSER The Chinese online merchant Alibaba has arrived in Germany. The huge demand for international brands in China has triggered a veritable battle for access to coveted goods. We talked to Germany boss Terry von Bibra about Alibaba’s plans to achieve…

Temel Kahyaoglu in conversation with Matthias Kant

Matthias Kant CEO of pirobase imperia GmbH on the new MarketPlus Manufacturers Since July 2015, Matthias Kant leads the pirobase imperia GmbH as new Managing Director. Previously, he worked as a partner and board member for management consultancies like Droege Group and the IM + C AG for twelve years. In 2011, he founded CityGuide…

DataQualityDay 2016 at ZEISS Forum on 7th Juli

Product Data Quality decides on sales growth For the 13th time, experts from marketing, product management and IT meet at the “Infotag of SDZeCOM” in the ZEISS Forum in Oberkochen on 7th Juli – this year under the title “DataQualityDay 2016 – issues, trends, technologies”. Producers and distributors of B2C and B2B find out which…