BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

MEDICUS 2.0

Healthcare in the digital era BY BEN RUND Sutter Health, one of the leading not-for-profit networks of community-based healthcare providers in the USA, implemented a master data platform in nine months across a decentralised organisation with the help of Informatica. Sutter Health is one of the leading not-for-profit networks in the USA. The community-based healthcare…