BIG PRESENCE

Clothes that you won’t want to take off anymore BY NADINE PELZER Uncompromising quality combined with craftsmanship and a sure sense for trends. This is Suitsupply. Because in a world where off-the-rack suits have taken over men’s wardrobes worldwide, Suitsupply introduces a new approach, creating a completely new market for men’s fashion. With great attention…

EVERYBODY WELCOME

Affordable luxury made by Ian Schrager BY ANJA FAHS The motto of the new Public Hotel by Ian Schrager is “Luxury for All”. The legendary New York hotelier has not only reinvented a new hotel concept, but with his idea of affordable luxury, he also stands up to the growing popularity of Airbnb. A hotel…

Sunny Prospects

Practicality is perennial, whether you’re a ‘hands-on’ kind of chap, or simply prefer to look like one. This season sees industrial Americana-inspired workwear muscle its way in to the working wardrobe, with riveted denims and heavy twills receiving a stylish overhaul. The key to pulling off this trend is to use block, neutral shades such…

BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

STILL DAY ONE

Matthias Schrader and the new breed of digital consultant VON JOHANNES CEH On 16th January, a man was elected HORIZONT “Agency Man of the Year” at the Alte Oper Frankfurt. He stands for a new era in the marketing sector.  For years, Matthias Schrader has been one of the leading figures in the German digital…

PLAYING CATCH-UP

Why Germany has to put its foot down on the road to digitalisation BY TEMEL KAHYAOGLU Already an established part of everyday life, digitalisation is gradually becoming a fixture in politics and business as well. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

HIGHLY EFFICIENT

Jake Dyson about his passion for light and the future of the family-owned business BY ANJA FAHS “When things do not work, it frustrates every one of us – as design engineers, we do something about it – it’s all about inventing and improving products,” said James Dyson, inventor and founder of the iconic home…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Data Flux Index

Digital heartbeat of ISCM With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we worked together with parsionate. We have tackled the topics of…

LEADING THROUGH INFORMATION

Success through reliable product information BY ANJA FAHS In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content…

Ability to Use on the user interface

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Akeneo we have taken on a topic that is eminently important for implementing digital…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…

IN THE SEA OF SENSES

The sensory companion for stressful situations BY JASMIN HUMMEL Who isn’t familiar with stress at work, stress in everyday life and then the added stress during your spare time with countless possibilities and offers. Anti-stress recommendations and relaxation exercises are booming, but when do you have the time for those? Ramon Telfer and cofounder Alex…

ON SEARCHING AND FINDING

Embarking on an adventure of discovery with personalised customer journeys BY SHAMANTH SHANKAR The customer experience ecosystem is no longer a linear paradigm moving from being educated about the products to purchase to support. Customers go online not only to shop, but also to find inspiration to research products and to avail post-purchase services.  Enterprises…

Heads up and eyes wide open!

In our third Whitepaper, we present Intershop as our co-author, tackling the topic of the improvement and intensification customer interaction in B2B achieved through digital client portals, such as mobile apps for employees and customers. A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the…

THE LUX REBELS

The evolution of W Hotels Worldwide BY ANJA FAHS The W Hotel Barcelona is one of the most striking sights on the coast of Barcelona. Its iconic sail form and the breathtaking view of the sea is unique and saw the hotel set new standards from the beginning. Now all rooms and suites have been…

DIGITAL MINDSET

Interview with Alexa Wackernagel, Leader Digital Business at Elektro-Material AG BY NADINE PELZER & SABINE STAHL Digital transformation is networking the entire globe to an ever greater extent. And it is the wholesale sector in particular that is currently facing a digitalisation process that will fundamentally change its business model. We asked Alexa Wackernagel, Head…

Temel Kahyaoglu in conversation with Jochen Wiechen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Jochen Wiechen, CEO of Intershop Communications, on the digital evolution As CEO of Intershop Communications AG, Dr Jochen Wiechen took over the management of the company on 1 September 2015, including finance, in addition to the technical departments he had led since 2013 as CTO at Intershop. Previous…

EDEN Trend: Big Data

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. For this one it is all in a name. Big Data, the name speaks for itself. These are data sets so large, they can no longer be evaluated with conventional technologies…

COLOCATIONIX

Where lives were once saved, has now become one of Europe’s safest data centres BY GERRIT REICHERT A photo taken in 1944 shows a bombed-out wasteland. The west of Bremen is nothing but rubble, not a building or outline recognisable as far as the eye can see. The only exception: a high-rise bunker – in…

VIRTUAL EXPERIENCE ECONOMY

What will your costumers want next? BY SANDY STRASSER The world – politically, economically, socially, technologically – is in flux. That’s not news, fake or otherwise. But what does this all mean for the future of brands? It is clear that consumer trends will empower people and companies to build brands that matter; products and…

TRADITION-CONSCIOUS INTO THE DIGITAL AGE

The new Austrian Post eCommerce platform BY SANDY STRASSER Even the venerable Österreichische Post (Austrian Post Office) has been unable to extricate itself from digital transformation, something which has above all become evident through the dramatic fall in the number of letters it handles. Nevertheless, there has been a noticeable increase in terms of parcels…

Temel Kahyaoglu in conversation with Max Pusch

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Max Pusch, CTO of MSP AG, on semantics and data intelligence Max Pusch has been with MSP AG for more than ten years and has been on the Management Board since 2008. He has been involved in IT since 1999, when he was in retail. At MSP, he is…

Temel Kahyaoglu in conversation with Roy Machielsen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Roy Machielsen, Director User Experience Services at Osudio, about the Future of Commerce Roy Machielsen is passionate about shaping digital customer experiences that matter. He seizes opportunities that digital creates to engage users and to build strong brands across channels. Roy works with a vibrant team of designers at…

Summer Breeze

What you wear to work largely depends on where you work. Be it a formal suit in a law firm or t-shirt and jeans as a flexi-time freelancer, whatever the dress code, there’s lots to be said for making an effort, and this shouldn’t change seasonally. Colleagues will respect it and clients will appreciate it,…

BUSINESS IN BEAUTY

L’Oréal and the business of networked beauty BY SANDY STRASSER Global cosmetics giant L’Oréal invests more in its digital business. To CEO and Chairman Jean-Paul Agon, eCommerce can be considered as more than just an additional income source for the company. Instead, it is the new engine for growth. During an analysis offered as part…

HUNGRY FOR RESULTS

Global player in the digital fitness industry BY ANJA FAHS This app is really tough! My muscles were burning like fire and during the last ten jumps my legs started to feel heavy as lead, yet there were still squats to do, which would be the final straw for my trembling muscles. Quitting is not…

FREE SPIRIT

A girl and her eagle BY ANJA FAHS As soon as its mistress removes the protecting cap, the great eagle turns its head and looks around with its piercing eyes. It is still perched on the young girl’s arm. Suddenly, it spots its prey and in two great beats of its wings, it flies up…

STEFAN SAGMEISTER

BY NADINE PELZER / SABINE STAHL What makes people really happy? This is precisely the question the acclaimed designer Stefan Sagmeister has asked himself. The very personal documentary ‘The Happy Film’ is the result of years of research and self-experiments on the way to happiness. His work inspires and fascinates, and is known for its…

NEXT GENERATION

Cult brand Abercrombie & Fitch reinvents itself BY ANJA FAHS At the end of the 19th century, someone stepping into ‘Abercrombie & Co’, a small shop on the waterfront in downtown Manhattan, would have found him- or herself in the midst of a large selection of expensive and in some cases quite exotic outdoor and…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

Thomas Lucas-Nülle in conversation with Michael Kugler

Thomas Lucas-Nülle, Chief Analyst TGOA, in conversation with Michael Kugler, Managing Director Contentserv GmbH, about the Ability to Execute Mr. Kugler is an industrial engineer and has more than ten years’ experience in various specialist and management positions, from consulting and marketing through to product management and sales. He is regarded a pioneer in the area of Product…

NEW BUSINESS

On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…

Temel Kahyaoglu in conversation with Robert Schneider

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Robert Schneider, CEO w&co MediaServices, on the rising significance of integrators Since 2009, Robert Schneider has been the Managing Director at, and a shareholder in, w&co MediaServices GmbH & Co KG, a full-service media services provider based in Munich, Germany. Prior to this, he had been a manager at…

ROYAL TOUCH

Culinary secrets from the Royal Chef BY NORA MANTHEY Carolyn Robb was the Royal Family’s chef for thirteen years. She travelled with Prince Charles and was there when Prince William and Prince Harry lost their mother, Princess Diana. Her expertise and experiences inspired a cookbook: ‘The Royal Touch, Simple stunning home cooking from a former…

Temel Kahyaoglu in conversation with Ania Hentz

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Ania Hentz, CEO silver.solutions on, what makes B2B eCommerce so special Ania Hentz is the founder and Managing Director of silver.solutions GmbH. With a background in marketing, Ania Hentz identified the potential of the Internet in 1999 and founded her own IT company in collaboration with Frank Dege. She is…

FEEL COMFORTABLE

In and out of slippers in style BY CHRISTIAN PECHER Just be relaxed and keep the slippers on when you go out, suggests the London label mahabis, which offers slippers with separate outer soles. Comfortable slippers in a lovely Scandinavian design are thus transformed into stylish outdoor footwear and vice versa. Who says functional wear…

SUCCESS IS IN THE PRODUCT MIX

Orsay persuades with bright omnichannel BY JÜRGEN BURGER There is hardly any industry spinning faster than fashion. Collection chases collection as customer preferences change virtually monthly. Fashionable companies, especially those with young target groups, must thus offer new products practically every week to ensure consumers’ continued interest in the brand. Even for the most experienced,…

FASHION GOES TECH

Interview with founder of TheCurrent Liz Bacelar BY NADINE PELZER / SABINE STAHL Smart watches, rings, handbags or jackets – where wearables are concerned, a lot of things have happened in recent years. Still, fashion and retail seem to find it difficult to cooperate with the tech business. Liz Bacelar, however, has managed to do…

Temel Kahyaoglu in conversation with Upen Varanasi

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Upen Varanasi, CEO Riversand, on what the future of Master Data Management looks like Upen Varanasi sets the overall strategy and vision for Riversand. He brings extensive experience in the areas of PIM, PLM and Content Management. A University of Missouri and IIT alumnus, Upen holds Master’s and Bachelor’s…

FUTURISTIC SUPERMARKET

Amazon focusses on stationary retail using sensors instead of cash registers BY DR CLAUIA PELZER A supermarket with no queues at the checkout – but with lots of high-tech and sensors in the shelves. The amount due is simply debited online upon leaving the store. No more annoying queuing at the checkout. The online retail…

CREATING THE NEW

Is adidas’ new business model leaving competitors far behind? BY SANDY STRASSER Whether a product fulfils its purpose, whether it’s trendy and stylish, and above all whether it has its finger on the pulse of time — these factors are increasingly being decided by the customer in the digital age. It is he who not…

CYBER CRIME

Tracking down the perpetrators BY SANDY STRASSER As people conduct more of their private lifes online, attackers are increasingly focused on using the intersection of the physical and digital world to their advantage. In 2015, the American software company Symantec saw a resurgence of many tried-and-true scams. Cybercriminals revisited fake technical support scams which saw…

WORLDS OF WONDER

Adrenaline kicks in ice and snow BY NADINE PELZER The ability to tell stories through images is a rare gift. A gift that Mark Fisher is lucky enough to possess. With great passion and dedication, he captures human emotions on a background of alpine landscapes. As a result, he produces breathtaking images of extreme situations…

MAN OF THE FUTURE

Salesforce CEO Marc Benioff creates Artificial Intelligence for anyone BY NADINE PELZER Artificial Intelligence is creating new ways for people to engage with technology and with one another. Various forms of AI already power for many years some of the world’s most popular consumer experiences, such as Apple’s Siri or Facebooks deep learning facial recognition…

DRESSED

Interview with Falke Managing Director Paul Falke BY SANDY STRASSER Fashion is driven by our own quest for beauty. The need for people to adorn themselves and to look for, and gradually find, their own style is also the driving force in fashion. Sock manufactory Falke has committed itself to developing stylish fashion for modern…

BORN TO RIDE

Where man and machine are one BY ANJA FAHS Every man dreams of fingering his own oily motorbike in order to make it his own custom machine. Imagine a cool garage somewhere at a beach where the sun shines and waves crash on the sand, and where the surfboard leans against the wall as it…

DIGITAL TO THE TOP

Interview with Dr Torsten Wingenter, Head of Digital Innovations at Lufthansa German Airlines BY JÜRGEN BURGER The Lufthansa Group is a globally operating aviation group with a total of 540 subsidiaries and affiliates. Over the last financial year, these were organised inter alia in the business segments of Passenger Airline Group, logistics, technology, catering, etc….

Temel Kahyaoglu in conversation with Saim Rolf Alkan

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with  Saim Rolf Alkan CEO ax semantics about the two classes in e-commerce Saim Rolf Alkan is the CEO of ax semantics, one of the pioneers in the area of automated copywriting. Based on his many years of experience with the requirements of content production and quality as…

KOBE BEEF

The Beefbar Butcher Shop BY ANJA FAHS No other foodstuff invokes our basic instincts like a juicy steak being grilled on the barbecue and we catch the spicy aroma of caramelising meat. Meat is pure pleasure, and it is also healthy, in view of the fact that it has been one of our most important…

DYNAMIC, NOT STATIC

Effective content is a matter of data management driven by demand BY MATTHIAS KANT Communicating across all channels is a challenge all companies face in times of cross-channel. But only those that provide high-quality information in their external communication while creating a personalised customer experience will have success in the long-term. Modern content management must…

TRAFFIC GUIDE

What traffic information will do in future BY THOMAS LUCAS-NÜLLE TomTom is a market leader in providing traffic services and products around the globe. With a market reach of 47 countries, its services aim to make the journey of the driver both safer and faster. However, the customer portfolio of the company, although indeed placing…