CONTENT IS KING

VON NADINE PELZER Die Zahl der Marketingkanäle ist in den letzten Jahren rasant gestiegen. Dabei wollen doch Google oder die Marketingabteilungen nur das eine: den richtigen Content, fein gegliedert und aufbereitet zum Weiterverarbeiten. Wie das im Handel funktioniert und was dafür notwendig ist, um vom Onboarding bis in den E-Shop den richtigen Content zum gewünschten…

SINGLE SOURCE OF TRUTH

Giving the gift of ubiquity to your assets BY JÜRGEN BURGER Do you know how much of your marketing content is duplicated in your company? Do you know which team in your company, be it marketing or communication, is the biggest consumer of your last photo shoot? And this image found on Twitter, do you…

LEADING THROUGH INFORMATION

Success through reliable product information BY ANJA FAHS In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs 

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Vol. 2 Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den…

FORWARD-THINKING

Inspire customers with a sustainable shopping experience BY SANDRA SKULTÉTY Today, the quality of content is more important than ever before, as potential customers are getting in touch with brands and interacting with products around the clock. Therefore, a convincing customer experience is decisive for buying and best possible quality of relevant information is the…

MIT LEICHTIGKEIT ZUM ERFOLG

Die essenzielle Zutat des B2B-Digitalmarketing VON STEPHAN A. NOBS Weg vom Push-Marketing, hin zum Pull-Marketing. Der Schlüssel zum Erfolg im B2B-Digitalmarketing liegt in der Leichtigkeit – soll heißen, Ihre Interessenten müssen jederzeit mühelos an die für sie persönlich relevanten Inhalte gelangen. Als Marketer gilt es somit, Interessenten oder Kunden auf ihrer Reise zu begleiten und…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

MIT CHARAKTER UND STIL

Faszination Custom Bikes VON CHRISTIAN PECHER Seit 1903 baut Harley-Davidson Motorräder, deren Bauweise und Klang Fans weltweit begeistern. Wir haben uns mit Andreas Scholz, Managing Director bei Custom Chrome Europe, Europas führendem Zubehöranbieter für Harley-Davidson-Motorräder, über die Faszinationskraft der Marke und die Leidenschaft der Fans für individuell gestaltete Bikes unterhalten. Herr Scholz, die Kultmarke Harley-Davidson…

Temel Kahyaoglu in conversation with Jürg Weber

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Jürg Weber, CEO censhare (Schweiz) AG, on Corporate Newsrooms Jürg Weber is the CEO, co-founder and co-owner of censhare (Schweiz) AG. Throughout his career, he has acquired in-depth experience in product management, purchasing management and sales marketing at both nationally and internationally active trading companies. During this time, he…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

NEW BUSINESS

On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…

Temel Kahyaoglu in conversation with Robert Schneider

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Robert Schneider, CEO w&co MediaServices, on the rising significance of integrators Since 2009, Robert Schneider has been the Managing Director at, and a shareholder in, w&co MediaServices GmbH & Co KG, a full-service media services provider based in Munich, Germany. Prior to this, he had been a manager at…