OASIS OF WELLBEING

Easily design your home online BY NADINE PELZER A professional website forms the foundation stone for the successful future presence of stationary furniture stores. In addition to the opportunity to present goods in interiors stores, sooner or later there must also be the possibility to order goods online. The internet offers the way of showcasing…

STRONG CHARACTERS

How MINI moves people with its impressive design BY NADINE PELZER What do Beatles drummer Ringo Starr, the fashion model Twiggy and entrepreneur Enzo Ferrari have in common? They were all big fans of a small car. When the ”classic Mini“ was introduced in 1959, the compact car was supposed to have three main properties….

CAST IN A PERFECT LIGHT

About the interaction between light, space and people at RIBAG BY MIA HOFMANN Light is culture. Light supports architecture and sharpens perception. With the appropriate lighting solutions, Swiss lighting specialist RIBAG is creating moods in which people feel comfortable, work more efficiently and can relax in peace. The new brand presence with an online shop…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

Step-by-step implementation

A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the planning and implementation of a global customer strategy on customer interaction, even when future challenges require adaptations to be made. Considering the size and complexity of such a customer portal, its development and implementation has to be done step-bystep. To begin…

THE PSYCHOLOGY OF DATA SCIENCE

BY DR LISA-CHRISTINA WINTER In marketing, research, or product development, data science is a fixed component in various aspects of our economy. While a couple of years ago, the creation of insights by using data led to a competitive advantage, it has become a requirement to stay competitive, and most companies apply it. However, only…

Customers on the importance of usability

We asked expert users to give us their views on the topic of usability by asking them three questions: What significance do you believe usability has when selecting data procurement systems, such as PIM solutions, to be deployed at your company? Sebastian Jurth, Remmers GmbH, Löningen: “This is really important to us. In contrast to many other back-end systems, PIM is…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

Digital development assistance

Projects to improve B2B customer interaction When the prerequisites have been met by the company, specific projects such as increasing customer satisfaction can be initiated by the ISCM team. This is introduced in the following through digitalisation projects in the B2B sector, with a focus on the most current developments for more intensive customer interaction…

ALL-ROUND SUCCESS

Product information and customer requirements in a nutshell BY YAEL DAVIDOWITZ-NEU Today’s hyperconnected consumers have more choices than ever, and their expectations of brands have increased accordingly. Buyers use multiple sales channels and expect to be able to travel through them seamlessly, which means that all customer touch points must offer accurate, timely and consistent…

Usability 2.0

What is better is the enemy of what is good. A proverb, but still apt: better systems are prevailing, often at breath-taking speed within the context of the current digital revolution. But this kind of development is anything but new. Companies that researched their target groups more carefully, always drew the right conclusions and then offered the right products and/or services became…

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

Innovative and traditional company strategy

Digital customer portals and apps for sales and after-sales In order to turn customer interactions into positive experiences and to increase turnover, B2B companies have to define a company-wide, long-term target vision on customer interaction. The target vision concerns both digital as well as traditional challenges in order to meet the changed requirements of business customers. B2B customers are…

CULT STATUS

Interview with Marius Eschweiler, Global Business Development at Leica Camera AG BY NADINE PELZER The small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for…

A MOMENT IN TIME

Unique works of art made for eternity BY JASMIN HUMMEL The latest iteration of the Phantom is being celebrated as the world’s best car. It is the symbol of a reinterpretation of the ‘Architecture of Luxury’. What makes it so special is the unique, high-end design of the interior, the brainchild of the Rolls-Royce design…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

EXCEED LIMITS

When the extraordinary becomes everyday life BY ANJA FAHS The highly qualified men of the “210th Rescue Squadron” headquartered in Anchorage, Alaska, are specialised in carrying out rescue operations and extreme salvages in the toughest, most remote and most hostile corners of the globe. These men are on constant standby to use their competencies and…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

PRECISION WORK

MMC Hartmetall on the way to the digital future BY MIRJAM DEBORA MARSCHALL Tradition and modern business models have to form a symbiosis in the age of digitalisation. This becomes a balancing act for broadly-diversified companies, but it can be successfully mastered with the support of experienced partners. MMC Hartmetall GmbH is one such company,…

DEMOCRATIC DESIGN

Ikea’s Head of Design Marcus Engman in an interview BY NADINE PELZER Only very few enterprises enjoy as much affection among people across the globe as the Swedish furniture and home furnishing company Ikea. The wonderful, diverse designs on offer at Ikea’s countless emporia allow everybody to express their personality. However, just what steps the…

ARTISANRY

On tradition and dedication at Florence-based family enterprise La Marzocco BY NORA MANTHEY La Marzocco has been making espresso machines by hand in Italy since 1927. Yet the business of the Bambi family has become a global symbol of Italian lifestyle and delicious espresso. La Marzocco’s machines run under high pressure in specialty cafés in…

Heads up and eyes wide open!

In our third Whitepaper, we present Intershop as our co-author, tackling the topic of the improvement and intensification customer interaction in B2B achieved through digital client portals, such as mobile apps for employees and customers. A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the…

SPOT ON!

That’s how advertising works today BY PATRICK LINDNER Communication agencies face a Herculean task with digital transformation, because in order to accompany their customer’s digitalisation they first have to advance their own. The digital revolution not only changes how and where advertisements are now perceived, but also how all types of adverts are produced in…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our third Whitepaper we present Intershop as…

DIGITAL MINDSET

Interview with Alexa Wackernagel, Leader Digital Business at Elektro-Material AG BY NADINE PELZER & SABINE STAHL Digital transformation is networking the entire globe to an ever greater extent. And it is the wholesale sector in particular that is currently facing a digitalisation process that will fundamentally change its business model. We asked Alexa Wackernagel, Head…

Temel Kahyaoglu in conversation with Jochen Wiechen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Jochen Wiechen, CEO of Intershop Communications, on the digital evolution As CEO of Intershop Communications AG, Dr Jochen Wiechen took over the management of the company on 1 September 2015, including finance, in addition to the technical departments he had led since 2013 as CTO at Intershop. Previous…

FEEL-GOOD FACTOR

Products for a better quality of life BY NADINE PELZER Digitalisation has shown its unprecedented drive, since it has influenced traditional industries and re-organised their processes. Ron Kessels, e-business director of Saint-Gobain Distribution Benelux, explains why his company and its customers benefit from digitalisation and how overhauled processes are sensibly renewed. Mr Kessels, your products…

CLEAR LINE

Kärcher’s consistent product design BY CHRISTIAN PECHER Yellow and black gadgets for the house and garden, there is a good reason why many will recognise that we are talking about Kärcher here. Michael Meyer, Head of Industrial Design Home & Garden Products at Kärcher, tells us in an interview how the company manages to anchor…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

Temel Kahyaoglu in conversation with Roy Machielsen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Roy Machielsen, Director User Experience Services at Osudio, about the Future of Commerce Roy Machielsen is passionate about shaping digital customer experiences that matter. He seizes opportunities that digital creates to engage users and to build strong brands across channels. Roy works with a vibrant team of designers at…

Thomas Lucas-Nülle in conversation with Michael Kugler

Thomas Lucas-Nülle, Chief Analyst TGOA, in conversation with Michael Kugler, Managing Director Contentserv GmbH, about the Ability to Execute Mr. Kugler is an industrial engineer and has more than ten years’ experience in various specialist and management positions, from consulting and marketing through to product management and sales. He is regarded a pioneer in the area of Product…

NEW BUSINESS

On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…

Benelux DIY Market Retailer Selects Riversand Technologies for Managing Product Information in the Cloud

Maxeda DIY Group to utilize Riversand’s PIM to effectively manage product information for an integrated Omni-channel experience. Maxeda DIY Group, the leading do-it-yourself retailer in Benelux, has selected Riversand’s Product Information Management (PIM) and Media Asset Management (MAM) solution to efficiently onboard new products, manage product information and media assets in Cloud as part of their strategy…

Temel Kahyaoglu in conversation with Ania Hentz

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Ania Hentz, CEO silver.solutions on, what makes B2B eCommerce so special Ania Hentz is the founder and Managing Director of silver.solutions GmbH. With a background in marketing, Ania Hentz identified the potential of the Internet in 1999 and founded her own IT company in collaboration with Frank Dege. She is…

SUCCESS IS IN THE PRODUCT MIX

Orsay persuades with bright omnichannel BY JÜRGEN BURGER There is hardly any industry spinning faster than fashion. Collection chases collection as customer preferences change virtually monthly. Fashionable companies, especially those with young target groups, must thus offer new products practically every week to ensure consumers’ continued interest in the brand. Even for the most experienced,…

Marketers, let it rain gold in 2017!

On the road to success with digital business, personalization and data protection BY ANDRES DICKEHUT Andres Dickehut, CEO of marketing service provider Consultix, set off on behalf of Das Produktkulturmagazin in search of digital marketing trends. He has been advising international clients on customer engagement, eCRM, customer lifecycle management and eCommerce since 1994. ProCampaign®, one…

CREATING THE NEW

Is adidas’ new business model leaving competitors far behind? BY SANDY STRASSER Whether a product fulfils its purpose, whether it’s trendy and stylish, and above all whether it has its finger on the pulse of time — these factors are increasingly being decided by the customer in the digital age. It is he who not…

BEAUTY IN MOTION

Mercedes-Maybach luxury BY ANJA FAHS Each year in August, the world’s vintage car fan community transforms Pebble Beach in California into a superlative beauty pageant – a summit for the most exquisite classic automobiles. This year, it proved to be the perfect venue for premièring the exclusive Vision Mercedes-Maybach 6, a luxury-class coupé of the…

TRAFFIC GUIDE

What traffic information will do in future BY THOMAS LUCAS-NÜLLE TomTom is a market leader in providing traffic services and products around the globe. With a market reach of 47 countries, its services aim to make the journey of the driver both safer and faster. However, the customer portfolio of the company, although indeed placing…

DATA SYNERGIES

Interview with Ingrid-Helen Arnold, President SAP Business Data Network By Temel Kahyaoglu In view of the digital economy and the Cloud, CIOs are today taking on important strategic leadership roles. Forward-looking CIOs have recognised that the Cloud is here to stay. For this reason, they are preparing their companies for a digital future that will…

MULTILANGUAGE

Learning to understand the customer’s language BY RAM APPIKATLA Nowadays market analyses show significant change in behaviour and demand of retail. It is therefore imperative for retailers to not only have a physical presence but to be present across channels also – to engage in omnichannel retailing ideally. To do this efficiently, targeted and while…

A PANORAMIC VIEW

How to keep full control during digital transformation BY CHRISTIAN COLMER “Speaking to the pilot is strictly forbidden!” It was with these words that Picasso once curtly interrupted someone who was admiring his work. Successful CMOs do just the opposite. They are pilots who seek dialogue and keep an ear to the ground for customer…

Stibo Systems on expansion plans and management changes

Stibo Systems is set to expand the investment in multidomain MDM in the DACH region and announces change in DACH management Over the recent years Stibo Systems have strategically executed a fantastic transformation journey focusing on continuous development and growth of Stibo Systems to the company’s current position today, as a leading multidomain MDM vendor. Following on…

Temel Kahyaoglu in conversation with Tom Ebling

Tom Ebling CEO of Demandware on the Future of the Retail Business Tom Ebling has been President and General Director at Demandware since December 2009. Among other things, his previous career positions included being General Director of Torrent Systems, Inc. Furthermore, he held various management positions at Marcam Solutions, Inc. Currently, Ebling is General Director…

CULTURAL MIX

Head of Alibaba Germany Terry von Bibra on their online expansion plans BY SANDY STRASSER The Chinese online merchant Alibaba has arrived in Germany. The huge demand for international brands in China has triggered a veritable battle for access to coveted goods. We talked to Germany boss Terry von Bibra about Alibaba’s plans to achieve…

Frequent Errors During Multi-Channel Communication

For a long time now, companies have used more than one channel. The number of touchpoints a customer or potential customer can use to come into contact with a company is growing continually with the digital movement. Across all channels – in online shops, in catalogues or at the point-of-sale – the customer expects consistent…

DECISIONS FROM THE HEART

Substantial customer loyalty BY JÜRG WEBER Consistent brand management – anytime and everywhere – is at the essence of any business. Consider it the best way to safeguard its health. Protected access then becomes the practical solution for sharing data and knowledge. The eldest private insurance company in Switzerland (Bern, 1826) got in touch with…

CLOUD WORKING

Business solutions for mobile teams BY CLAUDIA PELZER The market for online data storage has been battled over for years, and yet, some newcomers, like the start-up Box, have managed to penetrate it and even expand their business. The technology platform increasingly focuses on enterprise customers and particularly seeks to stand out from the competition…

Temel Kahyaoglu in conversation with Matthias Kant

Matthias Kant CEO of pirobase imperia GmbH on the new MarketPlus Manufacturers Since July 2015, Matthias Kant leads the pirobase imperia GmbH as new Managing Director. Previously, he worked as a partner and board member for management consultancies like Droege Group and the IM + C AG for twelve years. In 2011, he founded CityGuide…

BATHROOM INSPIRER

Creating your dream bathroom with virtual reality BY SANDY STRASSER A bathroom can be an oasis, a private retreat in one’s home where one can relax; some may even feel as though they are going through a thorough process of rejuvenation. Richter+Frenzel, a German wholesaler for plumbers and builders founded as far back as 1895,…