BIG PRESENCE

Clothes that you won’t want to take off anymore BY NADINE PELZER Uncompromising quality combined with craftsmanship and a sure sense for trends. This is Suitsupply. Because in a world where off-the-rack suits have taken over men’s wardrobes worldwide, Suitsupply introduces a new approach, creating a completely new market for men’s fashion. With great attention…

GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister BY ANJA FAHS Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal…

OASIS OF WELLBEING

Easily design your home online BY NADINE PELZER A professional website forms the foundation stone for the successful future presence of stationary furniture stores. In addition to the opportunity to present goods in interiors stores, sooner or later there must also be the possibility to order goods online. The internet offers the way of showcasing…

STRONG CHARACTERS

How MINI moves people with its impressive design BY NADINE PELZER What do Beatles drummer Ringo Starr, the fashion model Twiggy and entrepreneur Enzo Ferrari have in common? They were all big fans of a small car. When the ”classic Mini“ was introduced in 1959, the compact car was supposed to have three main properties….

BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

Data Layout Steward

Process hero for your data An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples of special achievements…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

Online Media Net Innovation Day

Außergewöhnliche Einblicke, spannende Expertenvorträge und eine faszinierende Location  Durch die Digitalisierung haben sich die Verhaltensweisen der Shopper teilweise fundamental verändert. Der Durchschnittsverbraucher besitzt im digitalisierten Leben 7,2 Endgeräte und wird über Apps, Social Media, Chat Bots, Wearables und Sprachassistenten angesprochen. Omnichannel-Shopping ist längst Realität. Der 6. Online Media Net Innovation Day des innovativen Softwareunternehmen apollon…

Customers on the importance of usability

We asked expert users to give us their views on the topic of usability by asking them three questions: What significance do you believe usability has when selecting data procurement systems, such as PIM solutions, to be deployed at your company? Sebastian Jurth, Remmers GmbH, Löningen: “This is really important to us. In contrast to many other back-end systems, PIM is…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Wussten Sie, dass…

… bei 12% der EDEN-Befragten zwar keine Strategie bekannt oder vorhanden ist, sich dennoch zeigt, dass die Mehrheit bereits digital-strategisch investiert, vor allem in das Information Supply Chain Management:   Abb.: In welche Themen haben Sie investiert? Quelle: http://www.edenstudy.com Digitale Informationslieferkette als Vorrausetzung für neue digitale Geschäftsmodelle 88% der Befragten sind mit den Ergebnissen der…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our first Whitepaper we chose Akeneo to be our partner. With…

Innovative and traditional company strategy

Digital customer portals and apps for sales and after-sales In order to turn customer interactions into positive experiences and to increase turnover, B2B companies have to define a company-wide, long-term target vision on customer interaction. The target vision concerns both digital as well as traditional challenges in order to meet the changed requirements of business customers. B2B customers are…

Zufriedenheit im Rahmen der digitalen Transformation

Vor dem Hintergrund der aktuellen Diskussion um ein Ministerium für Digitales zeigen wir heute auf, wie (un)zufrieden deutsche Unternehmen mit dem Stand der digitalen Transformation tatsächlich sind: Abb.: Wie zufrieden sind Sie mit der digitalen Transformation in Bezug auf folgende Aspekte? Quelle: http://www.edenstudy.com Vorangehen – mit einem Analystenhaus als Partner   Gesellschaftspolitische Entwicklungen abzuwarten war noch…

Daten-Silos aufbrechen und Digitalisierungspotenzial befreien

Unternehmen kämpfen nach wie vor häufig damit, dass Daten an eine Anwendung gebunden sind und somit in sogenannten „Daten-Silos“ gefangen sind. Dadurch entsteht erheblicher Mehraufwand bei der Datenpflege. Auch können Daten nicht über Systemgrenzen hinweg genutzt werden, weil Schnittstellen fehlen und somit der Datenfluss unterbrochen ist. Essenziell für den Digitalisierungserfolg im Unternehmen ist es, diese…

Data Flux Index

Digital heartbeat of ISCM With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we present parsionate as our partner. In this one, we…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Intershop we have…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

EDEN Day 24

Congratulations you have made it through 24 days of EDEN. You’re a real digitalisation pro! The TGOA Team wishes you all a Merry, Merry, Digital Christmas and a Happy New Year! Be ready for our plans for 2018. It will be a great year, promise! Reading recommendation for the cosy days: www.edenstudy.com.  

EDEN Day 23

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You have opened each door of our EDEN Advent Calendar? Well done. All the knowledge you gained in the…

EDEN Day 22

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Two more days to go. We hope you are as excited as we are! To sweeten your day…

EDEN Day 21

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that the key to success is a mix of…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

EDEN Day 20

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Yay still there? Great, let’s continue with our Christmas surprises. Did you ever wonder which topics are the…

PRECISION WORK

MMC Hartmetall on the way to the digital future BY MIRJAM DEBORA MARSCHALL Tradition and modern business models have to form a symbiosis in the age of digitalisation. This becomes a balancing act for broadly-diversified companies, but it can be successfully mastered with the support of experienced partners. MMC Hartmetall GmbH is one such company,…

EDEN Day 19

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that strategic decisions pose challenges for companies because they…

EDEN Day 17

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Are you dissatisfied with the existing knowledge of digitalisation in your company? You are not alone! If you are…

EDEN Day 16

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Rudolph the red nosed reindeer had a very shiny nose… Oh you are already there? For today, we…

EDEN Day 15

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that successful sales only work as a mixture between…

Galaxy of Digital Simplicity

We are Snow White*, waiting for the happy end while in a deep sleep. However, there is no evil witch, no prince charming. We are who we are, frequently underestimated – although generally by ourselves. It’s just so difficult to kiss and wake ourselves up. But there is always a way. Remove the undergrowth, the…

DIGITAL RUNNING

Why becoming digital is only the first step BY MICHAEL KUGLER It’s constantly about the crucial question: “How do I best digitalise?” And needless to say, this is also a frequent question at Contentserv. In this article, we would like to show you why Running Digital is just the first step on an extensive journey,…

EDEN Day 14

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Hey there, one important question for you: What is your view of the contribution each system makes to the digital…

MATTER OF THE HEART

Modern healthcare with the help of big data BY NIKO HENSCHEN Progressing digitalisation is making the correct handling of increasing data volumes ever more important. Even now, companies are struggling with the rapid rise in the volume of information they are having to deal with. But this not only affects business, it is also having…

EDEN Day 12

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Let’s celebrate the 12th December with a detailed analysis for the eight focus markets, categorised by sectors. You think it’s not…

EDEN Day 11

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You are already an ISCM pro? For sure? Today you get present number 11 from us. Download it…

EDEN Day 10

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. It’s Day 10 of our EDEN Advent Calendar. Now it’s time to reap the fruits of knowledge. In…

EDEN Day 9

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. The first piece of the ISCM cake was not enough for you? Awesome! Today you get the second part…

EDEN Day 7

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through their extraordinary performance. Be ready for our cooperation with Intershop on our pioneering topic! Did…

EDEN Day 3

Organisational integration as key factor for success. Interlinking individual software markets to form an overall functioning ISCM system landscape requires experience and technical know-how on selecting, introducing and connecting the required software solutions. A large number of people across the company are involved and work together effectively. Test yourself at www.edenstudy.com. Picture credit: Everett – Art, Courtesy of Shutterstock,…

EDEN Day 2

Did you know…? Trends must be implemented in order to endure. Only companies with the appropriate infrastructure in place to procure, manage, and modify data, are able to implement them. Enterprises can use them as a tool to distinguish themselves from the competition. Here, the Information Supply Chain Management (ISCM), plays an essential role. Test yourself at www.edenstudy.com. Picture credit: Everett – Art, Courtesy of…

EDEN Day 1

Hi there, Christmas is close and we are excited to announce our brand new EDEN Advent calendar! To shorten time till 24/12, each day we will post an interesting fact about our EDEN study or our latest Whitepaper. Be prepared for some nice digital surprises! In the meantime, check out http://www.edenstudy.com. Lots of digital love,…

Heads up and eyes wide open!

In our third Whitepaper, we present Intershop as our co-author, tackling the topic of the improvement and intensification customer interaction in B2B achieved through digital client portals, such as mobile apps for employees and customers. A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the…

Information Supply Chain Management

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the information supply chain. The ISCM is a chain of networked software solutions analogous to the classic supply chain. It means all relevant data on products, services and measures related to those services as well as target group…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our third Whitepaper we present Intershop as…

DFI: Heads up and eyes wide open

In our second Whitepaper, we present parsionate as our partner, tackling the topics of Data Flux Index and the organisational implementation of Information Supply Chain Management in companies in the shape of an ISCM Advisory Board. Digitalisation projects are making increasingly high demands on information and processes within the entire ISCM system landscape. The connection of various software solutions is…

Temel Kahyaoglu in conversation with Jochen Wiechen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Jochen Wiechen, CEO of Intershop Communications, on the digital evolution As CEO of Intershop Communications AG, Dr Jochen Wiechen took over the management of the company on 1 September 2015, including finance, in addition to the technical departments he had led since 2013 as CTO at Intershop. Previous…

ISCM als wichtigster Erfolgsfaktor für die Digitalisierung

techconsult hat in Zusammenarbeit mit The Group of Analysts (TGOA) den Stand des Information Supply Chain Managements (ISCM) in deutschen Unternehmen untersucht, das als zentrales Element der digitalen Transformation betrachtet werden kann. Die Ergebnisse diskutieren die Analysten in der EDEN Study. Unternehmen können sich im Rahmen eines Tests mit den Ergebnissen der Studie messen lassen…

EDEN Trend: The Cloud

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. For some the Cloud has become the “old hat” or is simply dismissed with an eye-roll but look again. The Cloud is on the best way to ultimately disconnect those servers, that…

EDEN Trend: Big Data

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. For this one it is all in a name. Big Data, the name speaks for itself. These are data sets so large, they can no longer be evaluated with conventional technologies…

EDEN Trend: Blurred Reality

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. One of them was ridiculed at first, but is now a most topical trend – Virtual Reality (VR) and Augmented Reality (AR). For a long time, Augmented Reality was lagging behind…

We proudly present EDEN

Take a look in the digital mirror: Reflect the ability of your company to improve and prosper in the digital future. Discover hidden potential and you benefit from benchmarking with peers: http://www.edenstudy.com. EDEN means European Digital Entity Norm and describes the current state of digitalization of companies based in Europe in the accompanying survey published…