BIG PRESENCE

Clothes that you won’t want to take off anymore BY NADINE PELZER Uncompromising quality combined with craftsmanship and a sure sense for trends. This is Suitsupply. Because in a world where off-the-rack suits have taken over men’s wardrobes worldwide, Suitsupply introduces a new approach, creating a completely new market for men’s fashion. With great attention…

GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister BY ANJA FAHS Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal…

OASIS OF WELLBEING

Easily design your home online BY NADINE PELZER A professional website forms the foundation stone for the successful future presence of stationary furniture stores. In addition to the opportunity to present goods in interiors stores, sooner or later there must also be the possibility to order goods online. The internet offers the way of showcasing…

STRONG CHARACTERS

How MINI moves people with its impressive design BY NADINE PELZER What do Beatles drummer Ringo Starr, the fashion model Twiggy and entrepreneur Enzo Ferrari have in common? They were all big fans of a small car. When the ”classic Mini“ was introduced in 1959, the compact car was supposed to have three main properties….

BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

Data Layout Steward

Process hero for your data An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples of special achievements…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

Online Media Net Innovation Day

Außergewöhnliche Einblicke, spannende Expertenvorträge und eine faszinierende Location  Durch die Digitalisierung haben sich die Verhaltensweisen der Shopper teilweise fundamental verändert. Der Durchschnittsverbraucher besitzt im digitalisierten Leben 7,2 Endgeräte und wird über Apps, Social Media, Chat Bots, Wearables und Sprachassistenten angesprochen. Omnichannel-Shopping ist längst Realität. Der 6. Online Media Net Innovation Day des innovativen Softwareunternehmen apollon…

Customers on the importance of usability

We asked expert users to give us their views on the topic of usability by asking them three questions: What significance do you believe usability has when selecting data procurement systems, such as PIM solutions, to be deployed at your company? Sebastian Jurth, Remmers GmbH, Löningen: “This is really important to us. In contrast to many other back-end systems, PIM is…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Wussten Sie, dass…

… bei 12% der EDEN-Befragten zwar keine Strategie bekannt oder vorhanden ist, sich dennoch zeigt, dass die Mehrheit bereits digital-strategisch investiert, vor allem in das Information Supply Chain Management:   Abb.: In welche Themen haben Sie investiert? Quelle: http://www.edenstudy.com Digitale Informationslieferkette als Vorrausetzung für neue digitale Geschäftsmodelle 88% der Befragten sind mit den Ergebnissen der…