EXPLODED VIEW

An understandable model for analysing your business An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples of…

GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister BY ANJA FAHS Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

PLAYING CATCH-UP

Why Germany has to put its foot down on the road to digitalisation BY TEMEL KAHYAOGLU Already an established part of everyday life, digitalisation is gradually becoming a fixture in politics and business as well. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

A PIECE OF HOME

Comfort in the stylish atmosphere of the Roomers Hotels BY ANJA FAHS A gigantic golden chimney catches your eye as soon as you step foot into the lobby of the recently opened Roomers Hotel in Munich. The atmosphere is modern and cosy at the same time, like a chic, large living room. The design and…

HIDDEN CHAMPION

Using foresight to become the global market leader BY CHRISTIAN PECHER In addition to the well-known major brands, Germany also has brands of which we are barely aware and whose products surround us in our everyday lives. Many of these manufacturers are global market leaders, their portfolios often comprising many thousands of products. How do…

BEAUTY IN MOTION

Mercedes-Maybach luxury BY ANJA FAHS Each year in August, the world’s vintage car fan community transforms Pebble Beach in California into a superlative beauty pageant – a summit for the most exquisite classic automobiles. This year, it proved to be the perfect venue for premièring the exclusive Vision Mercedes-Maybach 6, a luxury-class coupé of the…

IDENTIFYING THE FUNDAMENTAL

Interview with actress Iris Berben BY SANDY STRASSER The courage to speak out and to not simply gloss over potential grievances. It has always been important for actress Iris Berben to stand by her opinions. She has always remained true to herself – both in her personal life and in her career. She vehemently defends…

Temel Kahyaoglu in conversation with Saim Rolf Alkan

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with  Saim Rolf Alkan CEO ax semantics about the two classes in e-commerce Saim Rolf Alkan is the CEO of ax semantics, one of the pioneers in the area of automated copywriting. Based on his many years of experience with the requirements of content production and quality as…

GENERATION HUMAN

Why companies have to rethink in view of the ‘War for Talents’ BY THOMAS LUCAS-NÜLLE The emerging generation of working people has changed just as strongly as the working environment itself. The classical office or industrial workplace has in many cases disappeared and been replaced with flexible structures and tasks. At the same time, the…

WELCOME TO THE FUTURE

Volkswagen’s commitment to design and technology in the era of digital transformation BY SANDY STRASSER At the Geneva Motor Show earlier this year, Volkswagen Group defined new goals for the future of mobility. With digitisation at the top of its agenda, the largest car manufacturer in the world hopes to bring in new business and…

CULTURAL MIX

Head of Alibaba Germany Terry von Bibra on their online expansion plans BY SANDY STRASSER The Chinese online merchant Alibaba has arrived in Germany. The huge demand for international brands in China has triggered a veritable battle for access to coveted goods. We talked to Germany boss Terry von Bibra about Alibaba’s plans to achieve…

BEYOND TIME

Billions of thoughts captured in music BY SANDY STRASSER An old proverb states that the best stories come from life itself. But we are all familiar with the fact that it gives us more than just sunshine – something that singer Axel (Aki) Bosse is also all too aware of. He creates veritable musical treasure…

KING OF ENTERTAINMENT

ProSiebenSat.1 loves to entertain you BY SANDY STRASSER Range meets ideas: it is with this innovative concept that ProSiebenSat.1 has become the number one media investor in Germany. By exchanging TV advertising time for company shares or revenue sharing, the media group has built an attractive e-commerce portfolio over the past few years, which today…

DANCE ON THE ROPE

The world through Peter Schmidt’s eyes BY SANDY STRASSER Precisely because everything about Peter Schmidt rests on a principle of disciplined passion the Bayreuth-born lithographer has always been enormously productive. Single-minded since 1937, he has made quite a name for himself, adorning what was once merely one of the more common entries in a German…

THE WISHING TABLE

Trailblazing technology concepts from the House of WMF BY SANDY STRASSER Digitalisation is not a trend, it is a profound, far-reaching social evolution. Against this backdrop, the coffee machine manufacturer WMF presented its new ‘Future in a Box’ technology concept at this year’s spring trade fairs. It offers restaurant owners, hoteliers and coffee machine operators…

WATER GAMES

Immerse yourself in the world of Hansgrohe BY SANDY STRASSER From the first shower rail to multiple-stream showering pleasure at the touch of a button: since 1901, inventions from Hansgrohe’s Black Forest-based think tank have influenced bathrooms around the world. A lot of what was conceived, developed and designed here has provided the international sanitary…