GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister BY ANJA FAHS Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

THE CODE OF BEAUTY

Striving for perfection and the noble art of horology at IWC BY JASMIN HUMMEL Haute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our first Whitepaper we chose Akeneo to be our partner. With…

A MOMENT IN TIME

Unique works of art made for eternity BY JASMIN HUMMEL The latest iteration of the Phantom is being celebrated as the world’s best car. It is the symbol of a reinterpretation of the ‘Architecture of Luxury’. What makes it so special is the unique, high-end design of the interior, the brainchild of the Rolls-Royce design…

EXCEED LIMITS

When the extraordinary becomes everyday life BY ANJA FAHS The highly qualified men of the “210th Rescue Squadron” headquartered in Anchorage, Alaska, are specialised in carrying out rescue operations and extreme salvages in the toughest, most remote and most hostile corners of the globe. These men are on constant standby to use their competencies and…

PRECISION WORK

MMC Hartmetall on the way to the digital future BY MIRJAM DEBORA MARSCHALL Tradition and modern business models have to form a symbiosis in the age of digitalisation. This becomes a balancing act for broadly-diversified companies, but it can be successfully mastered with the support of experienced partners. MMC Hartmetall GmbH is one such company,…

DEMOCRATIC DESIGN

Ikea’s Head of Design Marcus Engman in an interview BY NADINE PELZER Only very few enterprises enjoy as much affection among people across the globe as the Swedish furniture and home furnishing company Ikea. The wonderful, diverse designs on offer at Ikea’s countless emporia allow everybody to express their personality. However, just what steps the…

FORWARD-THINKING

Inspire customers with a sustainable shopping experience BY SANDRA SKULTÉTY Today, the quality of content is more important than ever before, as potential customers are getting in touch with brands and interacting with products around the clock. Therefore, a convincing customer experience is decisive for buying and best possible quality of relevant information is the…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our first Whitepaper we chose Akeneo to be our partner. With…

DYNAMIC PULSE

Systems to face future challenges BY NIKO HENSCHEN Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work. There are lots of trading and manufacturing companies…

JUST DO IT.

The marathon in under two hours BY ANJA FAHS For decades, the same dream has haunted the running scene: to run the marathon in less than two hours. But even if the best of the best have constantly broken new world records, most studies still assume that it will take decades before the 120-minute barrier…