THE PSYCHOLOGY OF DATA SCIENCE

BY DR LISA-CHRISTINA WINTER In marketing, research, or product development, data science is a fixed component in various aspects of our economy. While a couple of years ago, the creation of insights by using data led to a competitive advantage, it has become a requirement to stay competitive, and most companies apply it. However, only…

HIGHLY EFFICIENT

Jake Dyson about his passion for light and the future of the family-owned business BY ANJA FAHS “When things do not work, it frustrates every one of us – as design engineers, we do something about it – it’s all about inventing and improving products,” said James Dyson, inventor and founder of the iconic home…

FUTURE MATTER

The interaction between man and technology in industry BY SANDY STRASSER He invented the word ‘megatrend’ and popularised the term ‘globalisation’: for more than 20 years, US author John Naisbitt has been amazing readers with predictions about the future. Naisbitt is the author of numerous bestsellers and the recipient of 15 honorary doctoral degrees. He…

SMART FABRICS

Google unites textiles and technology in its Jacquard project BY DR CLAUDIA PELZER Google’s Advanced Technology and Projects Group (ATAP), which focusses on researching future technologies, is currently transforming textiles into interactive surfaces. Here, new weaving techniques are being developed that permit sensors and electro-conductive yarns to be integrated into fabrics. At the annual Google…

AS IF BY MAGIC …

About the future and fascination of driverless driving BY NORA MANTHEY The automobile industry’s latest hot topic are autonomous vehicles. Will machines soon take over control entirely, reducing drivers to mere passengers, or will the new technology open up space in terms of time and freedom? As one of the world’s largest automotive, ZF Fried-richshafen…