ON SEARCHING AND FINDING

Embarking on an adventure of discovery with personalised customer journeys BY SHAMANTH SHANKAR The customer experience ecosystem is no longer a linear paradigm moving from being educated about the products to purchase to support. Customers go online not only to shop, but also to find inspiration to research products and to avail post-purchase services.  Enterprises…

Temel Kahyaoglu im Gespräch mit Rüdiger Friedrich

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Rüdiger Friedrich, technischer Leiter bei eggheads, über PIM als SaaS Diplom-Ökonom Rüdiger Friedrich ist bei den eggheads als technischer Leiter für die Bereiche Projekte, Service & Support verantwortlich. Vor seinem Start bei den eggheads hat er sich mit der Entwicklung von Selbstbedienungskomponenten bei Finanz Informatik GmbH in Hannover beschäftigt….

COLOCATIONIX

Where lives were once saved, has now become one of Europe’s safest data centres BY GERRIT REICHERT A photo taken in 1944 shows a bombed-out wasteland. The west of Bremen is nothing but rubble, not a building or outline recognisable as far as the eye can see. The only exception: a high-rise bunker – in…

ON A GROWTH TRAJECTORY

On the opportunities harboured by cross-functional working BY MATHIAS WURTH Why should we be concerned with silos? What happens when departments compete with one another? Shouldn’t we focus on those functions that create the most added value, and ensure that priorities are set by those managers who are most familiar with their individual areas of…

Get it! The new EIKONA MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company EIKONA regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

Get it! The new IMPERIA CMS MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company pirobase imperia regarding the CMS market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new INCONY PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company INCONY regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new MPDIGITAL PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company MPDigital regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new FOTOWARE MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company FotoWare regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Thomas Lucas-Nülle in conversation with Michael Kugler

Thomas Lucas-Nülle, Chief Analyst TGOA, in conversation with Michael Kugler, Managing Director Contentserv GmbH, about the Ability to Execute Mr. Kugler is an industrial engineer and has more than ten years’ experience in various specialist and management positions, from consulting and marketing through to product management and sales. He is regarded a pioneer in the area of Product…

Get it! The new PIXELBOXX MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Pixelboxx regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new MOHN MEDIA MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Mohn Media. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

Marketers, let it rain gold in 2017!

On the road to success with digital business, personalization and data protection BY ANDRES DICKEHUT Andres Dickehut, CEO of marketing service provider Consultix, set off on behalf of Das Produktkulturmagazin in search of digital marketing trends. He has been advising international clients on customer engagement, eCRM, customer lifecycle management and eCommerce since 1994. ProCampaign®, one…

A PANORAMIC VIEW

How to keep full control during digital transformation BY CHRISTIAN COLMER “Speaking to the pilot is strictly forbidden!” It was with these words that Picasso once curtly interrupted someone who was admiring his work. Successful CMOs do just the opposite. They are pilots who seek dialogue and keep an ear to the ground for customer…

INTERFACE

How to create greater flexibility for your data BY GABRIELE MATTHES The TKD Kabel GmbH is one of the largest suppliers of cables, wires, ready-to-connect cables and accessories for virtually all industries worldwide. The company has locations in Europe, America and China. Its focus is on markets for materials handling, industry and cable tracking chain…

Get it! The new AGILITY MULTICHANNEL PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Agility Multichannel regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Temel Kahyaoglu in conversation with Matthias Kant

Matthias Kant CEO of pirobase imperia GmbH on the new MarketPlus Manufacturers Since July 2015, Matthias Kant leads the pirobase imperia GmbH as new Managing Director. Previously, he worked as a partner and board member for management consultancies like Droege Group and the IM + C AG for twelve years. In 2011, he founded CityGuide…

Get it! The new SOCOTO MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company socoto regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new HIPPO CMS MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Hippo regarding the CMS market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new KITTELBERGER PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Kittelberger regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new VIAMEDICI PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Viamedici regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new STIBO SYSTEMS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Stibo Systems regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new STÄMPFLI PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Stämpfli regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new RIVERSAND TECHNOLOGIES PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Riversand Technologies regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new PIROBASE IMPERIA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company pirobase regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new NEO 7EVEN PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company NEO 7EVEN regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new LOBSTER PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Lobster regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new OPUSCAPITA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company OpusCapita regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new INFORMATICA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Informatica regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new HYBRIS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company hybris software regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new EGGHEADS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company eggheads regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides…

Get it! The new CONTENTSERV PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Contentserv regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new COMOSOFT PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company comosoft regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new CENSHARE PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company censhare regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new BRANDMAKER PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company BrandMaker regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new BERTSCH INNOVATION PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Bertsch Innovation regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new APOLLON PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company apollon regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new AKENEO PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Akeneo regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new SIX OFFENE SYSTEME MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Six Offene Systeme regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new NEO 7EVEN MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company NEO 7EVEN regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new MEDIAMID MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company mediamid regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new MARCAPO MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company marcapo regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new CONTENTSERV MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Contentserv regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new CENSHARE MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company censhare regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new CELUM MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Celum regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new CANTO MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Canto regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new BRANDMAKER MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company BrandMaker regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new BERTSCH INNOVATION MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Bertsch Innovation regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new APOLLON MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company apollon regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Get it! The new ADVELLENCE MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Advellence regarding the MAM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new VIAMEDICI E-COM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Viamedici regarding the E-COM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new SILVER.SOLUTIONS E-COM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company silver.solutions regarding the E-COM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…