EVERYBODY WELCOME

Affordable luxury made by Ian Schrager BY ANJA FAHS The motto of the new Public Hotel by Ian Schrager is “Luxury for All”. The legendary New York hotelier has not only reinvented a new hotel concept, but with his idea of affordable luxury, he also stands up to the growing popularity of Airbnb. A hotel…

Get it! The new infuniq PIM MPW

  Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company infuniq regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

CAST IN A PERFECT LIGHT

About the interaction between light, space and people at RIBAG BY MIA HOFMANN Light is culture. Light supports architecture and sharpens perception. With the appropriate lighting solutions, Swiss lighting specialist RIBAG is creating moods in which people feel comfortable, work more efficiently and can relax in peace. The new brand presence with an online shop…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

Online Media Net Innovation Day

Außergewöhnliche Einblicke, spannende Expertenvorträge und eine faszinierende Location  Durch die Digitalisierung haben sich die Verhaltensweisen der Shopper teilweise fundamental verändert. Der Durchschnittsverbraucher besitzt im digitalisierten Leben 7,2 Endgeräte und wird über Apps, Social Media, Chat Bots, Wearables und Sprachassistenten angesprochen. Omnichannel-Shopping ist längst Realität. Der 6. Online Media Net Innovation Day des innovativen Softwareunternehmen apollon…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

Knowledge on Demand

How Augmented Reality brings knowledge on the shop floor An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples…

Mit dedizierten Teams die digitale Transformation meistern

Die digitale Transformation des Unternehmens ist keine einfache Aufgabe. Es gilt zunächst einmal den Status quo zu ermitteln. Dazu müssen Prozesse und Daten erfasst und identifiziert werden, wo digitalisiert werden kann und was das in dem konkreten Fall bedeutet. Am besten kann dies gelingen, wenn interdisziplinäre und abteilungsübergreifende Teams aus Business-, Daten- und Software-Spezialisten dafür…

Get it! The new Wedia MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

GLOBAL THINKING

Interview with Rhonda Vetere, President of nThrive BY NADINE PELZER She is one of the few female key players in the Tech World and there is a lot that men can learn from her. With more than 25 years in extensive information technology management, Rhonda Vetere helps companies in every sector to succeed on their…

Get it! The new Cliplister VAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Cliplister regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

Get it! The new Lynx Consulting MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Lynx Consulting. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

Get it! The new IT-Informatik PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company IT-Informatik regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

DIGITAL SEDUCTION

The Group of Analysts presents Europe’s largest digitalisation study. Time to pick the fruits from the tree of knowledge. BY MATTHIAS WESSELMANN In the 21st century, digitalisation leaves no field untouched. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings. Big data, cloud solutions,…

Excellency and adaptability of the ISCM

Establishing the organisation of the ISCM is not a single occurrence. The constant change of the digital world requires the ISCM and the company’s digital strategy to constantly develop further while remaining adaptable. The knowledge acquired from the regular provision of the Data Flux can help support implementation. The tasks of the ISCM Advisory Board are extensive. The following questions can be…

Usability 2.0

What is better is the enemy of what is good. A proverb, but still apt: better systems are prevailing, often at breath-taking speed within the context of the current digital revolution. But this kind of development is anything but new. Companies that researched their target groups more carefully, always drew the right conclusions and then offered the right products and/or services became…

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

Innovative and traditional company strategy

Digital customer portals and apps for sales and after-sales In order to turn customer interactions into positive experiences and to increase turnover, B2B companies have to define a company-wide, long-term target vision on customer interaction. The target vision concerns both digital as well as traditional challenges in order to meet the changed requirements of business customers. B2B customers are…

ASTOUNDING WORLD OF CULINARY DELIGHTS

Miele is reinventing the cooking experience BY MIRJAM DEBORA MARSCHALL Over and over again, the desire for innovativeness and creativity is a driving force for science and business. These two factors decide over entrepreneurial success and are indispensable in today’s fast-changing age. One of the most successful companies that elegantly and easily overcomes these challenges…

Die Welt im digitalen Wandel – ohne Deutschland?

Deutschland droht den Anschluss zu verlieren – das sagen diverse Verbände mit Bezug auf die Digitalisierungsbestrebungen der künftigen Bundesregierung. Tatsächlich scheint die Digitalisierung hierzulande hinterherzuhinken. Zu diesem Ergebnis kommt die EDEN-Studie. „Die Digitalisierung ist die größte Veränderung der Gegenwart. Dieser Veränderung kann man nicht erfolgreich begegnen, indem man nichts ändert“ – so die ersten beiden…

Get it! The new kolb digital MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company kolb digital. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

Organisational implementation of ISCM in companies

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we worked with parsionate on the topics of Data Flux Index and the organisational implementation of…

IT’S ALL ABOUT CONNECTIVITY

When the coffee maker orders beans all by itself BY SOPHIA BLANK There is no buzzword more popular than the Internet of Things. Yet IoT is not so much a new phenomenon than a repeat offender with high potential. So what’s behind the IoT trend which has dominated the digital world for years? Over the…

Get it! The new Wedia MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Daten-Silos aufbrechen und Digitalisierungspotenzial befreien

Unternehmen kämpfen nach wie vor häufig damit, dass Daten an eine Anwendung gebunden sind und somit in sogenannten „Daten-Silos“ gefangen sind. Dadurch entsteht erheblicher Mehraufwand bei der Datenpflege. Auch können Daten nicht über Systemgrenzen hinweg genutzt werden, weil Schnittstellen fehlen und somit der Datenfluss unterbrochen ist. Essenziell für den Digitalisierungserfolg im Unternehmen ist es, diese…

Get it! The new Werk II PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Werk II regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Intershop we have…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

Digital heartbeat of ISCM

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. In this one, created together with parsionate, we have tackled the topics of Data Flux Index and the organisational implementation of Information Supply Chain Management in companies in the shape of an ISCM Advisory Board….

New dimensions of usability

With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. For our first Whitepaper we chose Akeneo to be our co-author. With usability 2.0, we have taken on a topic that is eminently important for implementing digital change, of which the full ramifications only…

Customer and employee interaction in the focus of digitalisation

With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. In this Whitepaper, we have tackled together with Intershop the topic of improving and intensifying customer interaction in B2B through digital client portals. We are demonstrating exciting solutions for comprehensive customer self-service,…

IN THE SEA OF SENSES

The sensory companion for stressful situations BY JASMIN HUMMEL Who isn’t familiar with stress at work, stress in everyday life and then the added stress during your spare time with countless possibilities and offers. Anti-stress recommendations and relaxation exercises are booming, but when do you have the time for those? Ramon Telfer and cofounder Alex…

EDEN Day 21

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that the key to success is a mix of…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs 

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Vol. 2 Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den…

EDEN Day 18

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that usability is more than mere user-friendliness? It describes…

EDEN Day 17

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Are you dissatisfied with the existing knowledge of digitalisation in your company? You are not alone! If you are…

EDEN Day 16

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Rudolph the red nosed reindeer had a very shiny nose… Oh you are already there? For today, we…

EDEN Day 15

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that successful sales only work as a mixture between…

DIGITAL RUNNING

Why becoming digital is only the first step BY MICHAEL KUGLER It’s constantly about the crucial question: “How do I best digitalise?” And needless to say, this is also a frequent question at Contentserv. In this article, we would like to show you why Running Digital is just the first step on an extensive journey,…

Get it! The new Kontrast Communication MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Kontrast Communication. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

MATTER OF THE HEART

Modern healthcare with the help of big data BY NIKO HENSCHEN Progressing digitalisation is making the correct handling of increasing data volumes ever more important. Even now, companies are struggling with the rapid rise in the volume of information they are having to deal with. But this not only affects business, it is also having…

EDEN Day 11

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You are already an ISCM pro? For sure? Today you get present number 11 from us. Download it…

VISIONARY

Interactive clothing for improved performance BY NADINE PELZER The unique history of Red Bull goes back to the 1980s, when it was launched as a completely revolutionary product – the energy drink. Today, it is one of the world’s strongest brands, known as much for the beverage as it is for Formula 1 and extreme…

ON SEARCHING AND FINDING

Embarking on an adventure of discovery with personalised customer journeys BY SHAMANTH SHANKAR The customer experience ecosystem is no longer a linear paradigm moving from being educated about the products to purchase to support. Customers go online not only to shop, but also to find inspiration to research products and to avail post-purchase services.  Enterprises…

Get it! The new Listen! Consulting MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Listen! Consulting. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

INTELLIGENT TECHNOLOGIES

Exploring the unknown BY ANJA FAHS In Ridley Scott’s latest sci-fi blockbuster “Alien: Covenant”, a small vehicle made by Audi caused a stir. The Audi lunar quattro is a rover used to navigate and explore the terrain of foreign planets, gathering data for the team aboard the “Covenant” colonisation ship. In the meantime, a real…

EDEN Day 6

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Ho ho ho are you ready? Today is Saint Nicholas Day and it’s time to get to the…

EDEN Day 5

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You are already a digitalisation and ISCM pro? For sure? Need for Action! Today you get present number 5…

Get it! The new Codeware PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Codeware regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…