Data Layout Steward

Process hero for your data An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples of special achievements…

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

Frequent Errors During Multi-Channel Communication

For a long time now, companies have used more than one channel. The number of touchpoints a customer or potential customer can use to come into contact with a company is growing continually with the digital movement. Across all channels – in online shops, in catalogues or at the point-of-sale – the customer expects consistent…