WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

Get it! The new Wedia MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new Cliplister VAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Cliplister regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Get it! The new IT-Informatik PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company IT-Informatik regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

IT’S ALL ABOUT CONNECTIVITY

When the coffee maker orders beans all by itself BY SOPHIA BLANK There is no buzzword more popular than the Internet of Things. Yet IoT is not so much a new phenomenon than a repeat offender with high potential. So what’s behind the IoT trend which has dominated the digital world for years? Over the…

Get it! The new Wedia MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new Werk II PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Werk II regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

Temel Kahyaoglu in conversation with Wolfgang Wichert 

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Wolfgang Wichert, CEO of eggheads, on developments in omnichannel marketing Wolfgang Wichert has a degree in mathematics and founded eggheads GmbH in 1990. For more than 20 years, he has been developing software around the topic of product information management. As a result, Wolfgang Wichert and his eggheads rank…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

DIGITAL RUNNING

Why becoming digital is only the first step BY MICHAEL KUGLER It’s constantly about the crucial question: “How do I best digitalise?” And needless to say, this is also a frequent question at Contentserv. In this article, we would like to show you why Running Digital is just the first step on an extensive journey,…

MATTER OF THE HEART

Modern healthcare with the help of big data BY NIKO HENSCHEN Progressing digitalisation is making the correct handling of increasing data volumes ever more important. Even now, companies are struggling with the rapid rise in the volume of information they are having to deal with. But this not only affects business, it is also having…

FORWARD-THINKING

Inspire customers with a sustainable shopping experience BY SANDRA SKULTÉTY Today, the quality of content is more important than ever before, as potential customers are getting in touch with brands and interacting with products around the clock. Therefore, a convincing customer experience is decisive for buying and best possible quality of relevant information is the…

Get it! The new Codeware PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Codeware regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

EDEN Day 4

Heads up and eyes wide open! Usability becomes the decisive criterion in the battle between the ISCM providers. Therefore, get ready for this cooperation with Akeneo on this thrilling and important topic! Get the PDFs of the Whitepaper on Usability 2.0 for free and receive more information. DOWNLOAD the German PDF: Usability2.0_DE DOWNLOAD the English PDF: Usability2.0_EN…

Get it! The new Comosoft PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Comosoft regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new Intershop ECOM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Intershop Communications regarding the E-COM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Temel Kahyaoglu in conversation with Jochen Wiechen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Jochen Wiechen, CEO of Intershop Communications, on the digital evolution As CEO of Intershop Communications AG, Dr Jochen Wiechen took over the management of the company on 1 September 2015, including finance, in addition to the technical departments he had led since 2013 as CTO at Intershop. Previous…

DYNAMIC PULSE

Systems to face future challenges BY NIKO HENSCHEN Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work. There are lots of trading and manufacturing companies…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den Bereich Business…

Get it! The new InBetween PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company InBetween regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Temel Kahyaoglu in conversation with Dr Bernhard Gründer

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Bernhard Gründer, CEO of socoto, on target-group-specific communication strategies   Dr Bernhard Gründer has a doctorate in mathematics and has been a Managing Partner at socoto Marketing Management Systems since 2000. One of his focuses is to optimally tailor advertising spending investment to the required target group in…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

ZUKUNFTSGESTALTER

Interview mit Dirk Schapeler, Leiter LifeScience iHub bei Bayer VON CHRISTIAN PECHER Kreatives entsteht durch die Verbindung auseinanderliegender Pole. Das Bayer LifeScience iHUB verschmilzt deshalb sein Know-how mit dem flirrenden Erfindergeist der Tech-Branche im Silicon Valley. Wie das Innovationszentrum arbeitet, welche Chancen der Hightech-Standort bietet und welche digitalen Lösungen wir erwarten dürfen, erklärt uns Dirk…

Temel Kahyaoglu in conversation with Jürg Weber

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Jürg Weber, CEO censhare (Schweiz) AG, on Corporate Newsrooms Jürg Weber is the CEO, co-founder and co-owner of censhare (Schweiz) AG. Throughout his career, he has acquired in-depth experience in product management, purchasing management and sales marketing at both nationally and internationally active trading companies. During this time, he…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

Get it! The new MARCAPO MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company marcapo regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….

Marketers, let it rain gold in 2017!

On the road to success with digital business, personalization and data protection BY ANDRES DICKEHUT Andres Dickehut, CEO of marketing service provider Consultix, set off on behalf of Das Produktkulturmagazin in search of digital marketing trends. He has been advising international clients on customer engagement, eCRM, customer lifecycle management and eCommerce since 1994. ProCampaign®, one…

DYNAMIC, NOT STATIC

Effective content is a matter of data management driven by demand BY MATTHIAS KANT Communicating across all channels is a challenge all companies face in times of cross-channel. But only those that provide high-quality information in their external communication while creating a personalised customer experience will have success in the long-term. Modern content management must…

MULTILANGUAGE

Learning to understand the customer’s language BY RAM APPIKATLA Nowadays market analyses show significant change in behaviour and demand of retail. It is therefore imperative for retailers to not only have a physical presence but to be present across channels also – to engage in omnichannel retailing ideally. To do this efficiently, targeted and while…

INTERFACE

How to create greater flexibility for your data BY GABRIELE MATTHES The TKD Kabel GmbH is one of the largest suppliers of cables, wires, ready-to-connect cables and accessories for virtually all industries worldwide. The company has locations in Europe, America and China. Its focus is on markets for materials handling, industry and cable tracking chain…

Get it! The new AGILITY MULTICHANNEL PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Agility Multichannel regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Temel Kahyaoglu in conversation with Matthias Kant

Matthias Kant CEO of pirobase imperia GmbH on the new MarketPlus Manufacturers Since July 2015, Matthias Kant leads the pirobase imperia GmbH as new Managing Director. Previously, he worked as a partner and board member for management consultancies like Droege Group and the IM + C AG for twelve years. In 2011, he founded CityGuide…

SENSE OF FORM

Understanding mail-order as a precision craft BY SANDY STRASSER Delighting people with what you do is often precisely the factor that decides one’s degree of success in the catering industry, the food retail sector and the hotel and restaurant trade, among others. In addition to personal commitment, high-quality, visually-attractive presentation is also what counts here…

Get it! The new SOCOTO MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company socoto regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new HIPPO CMS MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Hippo regarding the CMS market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new KITTELBERGER PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Kittelberger regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new VIAMEDICI PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Viamedici regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new STIBO SYSTEMS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Stibo Systems regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new STÄMPFLI PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Stämpfli regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new RIVERSAND TECHNOLOGIES PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Riversand Technologies regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new PIROBASE IMPERIA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company pirobase regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new NEO 7EVEN PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company NEO 7EVEN regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our…

Get it! The new LOBSTER PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Lobster regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new OPUSCAPITA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company OpusCapita regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

TOUCHED BY INFORMATION

How people are moved by the digital product strategy BY OMER FAROOQUE CPG companies pursuing digital strategies to improve or increase their top or bottom-line are finding that product (or raw material) information management and the distribution and sharing of information is crucial to their strategy’s success. This article looks at the necessity of a…

Get it! The new INFORMATICA PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Informatica regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new HYBRIS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company hybris software regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new EGGHEADS PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company eggheads regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides…

Get it! The new CONTENTSERV PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Contentserv regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Get it! The new COMOSOFT PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company comosoft regarding the PIM market. Just take a look on the left side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Get it! The new CENSHARE PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company censhare regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation….